C'mon McDonald's.. you're killing me. (but not in the way you'd think)
I saw something recently that pretty much sealed it for me. McDonald’s is phasing out self serve soda fountains from dining rooms. Some locations already have. Others will follow. And for someone like me who actually likes to sit down, take a few minutes, and enjoy a meal, that one change feels bigger than it should. It feels like a message. Don’t stay.. Get your food and go. That’s really what this whole thing has turned into over the last decade. And honestly, it’s been bothering me for a while, I just couldn’t quite put my finger on it until now. McDonald’s didn’t just modernize. It stripped itself down. Dehumanized itself, and lost its soul I’m not naive. It’s a business. It’s always been about making money. But it used to feel like there was another layer to it. There was some kind of human element baked into the experience. You were being served, not processed. Now it feels like you’repurposely ignored and ironically, being herded like cattle. The stores themselves tell the ...