Google’s New ‘G’ Logo: A Retro Revival or Just a Gradient Gimmick?

Google just rolled out a fresh version of their iconic ‘G’ logo. At first glance, it’s the same multicolored letter we all know and love, but now it’s got a brighter, more modern gradient. For a company that’s been around forever 'in internet years', even small changes like this get people talking.

What’s interesting is that it sort of harks back to the Google logos of the past. There’s something about seeing those old colors pop in a slightly updated way that makes you stop and think, “Oh yeah, I remember that.” It’s a little retro, a little modern, and definitely Google.

I’ve put a side-by-side comparison below so you can see for yourself. On the left is the last logo, the one we’ve all gotten used to over the years. On the right is the new gradient version — subtle changes, but enough to notice if you’re paying attention.

It makes me wonder: do we really need all these tiny tweaks, or is it just fun to play around with nostalgia and branding? Either way, it’s kind of fun to see a company like Google nod back to its roots while still moving forward.