You don't hear these product names mentioned too often anymore. However, for a fella my age.. they're definitely burned into my memory banks.
A powdered roasted grain beverage that was made from from wheat bran, wheat, molasses, and malodextrin from corn. Touted as a caffeine free alternative to coffee, I remember it tasting like a cross between coffee and tea. Never was a big fan. It was discontinued fairly recently in 2007.