The McDonald's Big Arch (the bite heard around the world)

If you've been living under a rock, and haven't heard about the ridiculousness that is the McDonald's CEO trying a bite of the new 'Big Arch'.. do yourself a favor and go watch it right now.

Watching the McDonald’s CEO take tiny, hesitant bites of a massive burger is peak internet absurdity. There he is, the head honcho, nibbling like the thing might bite back. It comes off goofy, awkward, and honestly kind of hilarious. And, it has resulted in McDonald's selling an insane amount of these burgers.

I'm not so sure that hiring Jason Momoa to tear into that burger with huge monstrous bites, would have had the same impact as this awkward marketing campaign did.

But even in its awkwardness, it works. People are talking, sharing, and laughing about it. Suddenly McDonald’s is everywhere in the conversation. Heck, it even makes ME want to grab one after work just to see what the fuss is about. 

Bad publicity? They say there's no such thing. This example is proving to me more than ever, that this old addage holds water. Quite simply, this was viral gold for the company. 🍔

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