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Sep 15, 2014

THE INCREDIBLE SHRINKING OREO Package

It bugs me when I see a "Family Size" package of food that not too long ago was in fact standard sized.  Case in point.. OREOs.  Check it out..


70s packaging from when I was a kid



 I can pretty much palm today's OREO packages



As you can see, OREO packaging has once again come full circle!  However.. the new "family sized" package now costs substantially more than the standard sized packs.  Oh well, what can you do?  Everything from Doritos to my bars of Irish spring soap have been downsized while their price remains unchanged.  

It may irk me, but it hasn't stopped me from buying these products yet.  Now.. if a full size package of OREOs eventually only contains ten OREOS for a cost of $3.00, I think I'll find it a wee bit easier to pass them up.




4 comments:

  1. The classic case of this was the Hershey bar. For much of its history the bar sold for a mere nickel, and the Hershey company proudly proclaimed that it was still only a nickel as the years wore on. In order to maintain that price, however, they kept making the bars smaller and smaller. At the point when the chocolate bar had become roughly the dimensions and thickness of a playing card, they relented and raised the price. I understand that rising prices, are part of the economic game we all play. What irks me is when companies try to maintain the illusion of low prices by incrementally reducing the size of the product. Like them or not, I can accept the realities of the game, but I don't like the feeling that I'm being tricked.

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    1. You hit the nail on the head buddy! My kids were shocked to learn that "Family Size" used to be the normal size. It bugs the heck out of you and me, but just think.. there are a whole generation of kids (who will be consumers) that have no clue.

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  2. UGH! This bugs me to no end and it has been for years now! And there really isn't anything we can do about it because the companies have all gotten together on this and they are all doing it. Actually, there are probably only a few parent companies out there that own everything, so as consumers, we are stuck. I first noticed the product shrinking with the cartons of ice cream. All of a sudden, you could no longer buy a half-gallon. They were only 1.75 quarts. Well, they have shrunk them once again. Now they are only 1.5 quarts.

    Then I started noticing that the tubs of margarine were no longer 8 oz. Well, that messes you up when you are cooking and a recipe calls for one cup of butter or margarine. An example of that is the Toll House cookie recipe. I used to be able to just use one tub of margarine without "dirtying" a measuring cup, but now you have to use more than one tub and measure it out. And speaking of Toll House cookies, the packages of chocolate chips have shrunk too.

    Then there are the bars of Dial soap that I have been buying for years. A few years back, they stopped making them even in thickness and started selling them with a "scooped out" area that makes them thinner in the center than they are on the edges. This makes them wear down unevenly. Instead of wearing down to a very thin sliver like they used to, they wear down in the middle first and then fall apart, leaving you with two end pieces. Frustrating! And when they first started doing this, they had the nerve to print on the package, "NEW SHAPE!" As if we are supposed to get excited over the fact that they are giving us less. Or do they think that we are just too stupid to notice that we are getting less?

    They shrunk the diameter of the toilet paper rolls a while back, but they just recently shortened them in length. The cardboard tube inside as well as each square, are not as long as they used to be.

    Best Foods Mayonnaise used to come in 32 oz. jars. Now they are only 30 oz.!

    If only some of the companies were doing this, I would just change to another brand, but they are all doing it! Obviously they got together on this one! What happened to the days when the companies would compete with each other to try to get you to buy their brand. Remember when the packaging on a particular product would say, "Ten Percent More For The Same Price!" or something similar to that? We really are being screwed over!

    As with the Hershey bar example given in the comment above, I would think that they are going to have to stop at some point. They can't keep shrinking everything until all of the products are "miniature" or "trial size," can they?

    Sorry for the venting, but your post obviously struck a nerve with me. I'm just glad that I'm not the only one that has noticed. Unfortunately, as you mentioned, a whole new generation won't know the difference and I'm sure that is what those evil corporate monsters are counting on! :-(

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    Replies
    1. The most annoying part is that we can many times get a bigger size.. (for a bigger price). UGH! And my favorite soap suffered the same fate! I could still get it in (Family Size) but they've since went back to the wimpy small version.

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What say you?