May 20, 2019

A replacement for the discontinued Hostess Cherry Sweet Rolls

by Darrin Vindiola

Remember these rolls?  Well I sure do.  In fact, they were a big part of my childhood growing up.  I can't count how many times my Mom would put these out for people she would invite over for coffee, or for visitors after dinner.  On weekends, my Dad would get up early to buy a newspaper, and would bring these home for us as a snack before breakfast.  And that tradition carried on for myself when I became an adult.

Everything about these rolls are still so very vivid in my mind.  The wax paper tray that surrounded the rolls.. the smell of the bread and cherries as you cracked open the package, the thick white icing on top of the rolls, and of course the great tasting rolls themselves.  

Like so many other Hostess snack cakes, they have been discontinued in recent years.  This was one casualty of the brand that deeply saddened me.  I believe it had to do with the corporate reorganization that happened after Hostess filed bankruptcy, temporarily closed, and were then bought up by another company.

You never like to see something you love and grew up with, simply just fade away.  Case in point.. Toys R' Us!  How many of us felt like part of our childhood died when they shuttered all of their stores recently?

Because of what I can only attribute to the whole reset in regards to Hostess, their snack line has disappointed me on many levels as of late.  For that reason, I've been sampling many other snack cake brands as of late, and have decided that Tastykake is now my favorite line of snack cakes.  That being said, my heart skipped a beat when I spotted these Tastykake Cherry Sweet Rolls in the supermarket!

Could they be as good or better than the old Hostess Cherry Sweet Rolls?  I had to find out!  Nostalgia overtook me when I opened the package and the smell of the cherry filling and yeast leavened sweet bread hit me. That same type of soft wax paper tray even held the rolls tightly together just like the Hostess packaging used to.

As for the taste.. it was very similar with one exception.  That being, the white icing atop all of the rolls.  Tastykake opted to use a layer of glaze on these sweet rolls.  Hostess had that thick white icing that was very sweet, messy, or if getting close to the sell by date.. crunchy or brittle.  Hostess Sweet Rolls were definitely always better when heated up prior to serving.  A quick warm up would get that icing softened up and melted into the cracks and crevices of the sweet roll.

I must admit.. while the icing helped the Hostess Sweet Rolls to be iconic in their own way, I really don't miss it as much as I thought I would.  The great taste of the Hostess Cherry Sweet Roll would tend to get lost in that vast sea of icing.  Unless.. you warmed the rolls up prior to eating them.  Then.. the icing would melt and spread out, somewhat correcting the whole icing to bread ratio.  

The Tastykake Cherry Sweet Rolls have the perfect balance of glaze, cherry filling, and sweet bread.  While they are wonderful warmed up, they are every bit as enjoyable if you eat them right out of the package.  It's quite obvious that Tastykake went for a quality, rather than just trying to be a copycat, and it shows through and through.  I must say though, these rolls would look better with a layer of thicker icing across the top.

Once again, Tastykake has come through for me again, and.. has managed to replace a sorely missed snack cake staple in my household.   


  1. Thank you, I also grew up on these rolls. I can still remember the day I went to get a pack of cherry sweet rolls and found out they were gone forever. I will give the Tastykakes a try. I am not sure I will be as receptive to the glaze as you. The thick white icing was a big part of the cherry roll experience. Anyways thanks for the info

    1. You've hit on something there. That icing WAS iconic indeed!

  2. I'm currently pregnant and was looking for those damn hostess cherry rolls ANYWHERE around me until I came across your blog. I have to say all it did was infuriate me even more. One, to find out they are discontinued. And two, because I desperately need that thick white frosting on a cherry sweet roll RIGHT NOW! I am even dreaming about those damn rolls. Sadly, tastycakes will not be able to satisfy this craving. But perhaps in a few months when I'm not overcome with rage from pregnancy cravings... I will be more willing to give tastycakes a shot. Until dare hostess and tastycakes!!!

    1. Yeah, that icing sure was iconic. I do miss it a bit more now that I've been eating more of these. The thing that made me so happy was the taste of cherry.. which is my favorite flavor of any kind of snack cake. I suggest you give evm; a try. It's not the same.. but they are definitely of great quality!!

  3. I too remember those days as a kid but I loved the Hostess Cinnamon Sweet Rolls. We ate ours ice cold from the refrigerator with breakfast. Aldi's makes Village Bakery Cinnamon Rolls that tastes just about identical to that of Hostess. Delicious.

    1. Wow! I have an Aldi close by.. AND.. another being built right down the road that's even closer! Thanks for the heads up, and for the link!!


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