Dec 22, 2015

C'mon General Mills.. Bring back Jarvis the Cookie Crisp Wizard!

by Darrin Vindiola

If there was ever a retro packaging resurrection I'd like to see.. Cookie Crisp would rank right up there at the top of my list!  I miss seeing Jarvis the Wizard turning kids drab and boring breakfast cereal into bite sized cookies!

Check out some of the mascots Cookie Crisp has featured since Jarvis's mysterious disappearance in 1985..

The Cookie Crook, Chip, and The Cookie Cop

During the years that this trio were mascots for cookie crisp, tons of commercials and a good amount of merchandise were produced.  The "Keystone Cop" style of animated comedy routines were entertaining, but I never stopped missing Jarvis, and always believed him to be a superior mascot. 

Eventually in the late 90's, Officer Crumb and The Cookie Crook were dropped, and Chip became the sole mascot.  The commercials usually featured him giving kids cereal while howling "Coo-ooooooookie Crisp!"

Chip the Wolf

In 2006, Chip the dog was dropped and replaced with Chip the Wolf, who succinctly pilfered Chip the Dog's catch phrase "Co-ooooookie Crisp".   The change didn't make much sense to the masses of Cookie Crisp enthusiasts,  but surprisingly there wasn't much of an outcry.

I still buy Cookie Crisp on occasion, but apart from being able to eat an entire bowl of cookies (one of my favorite pastimes) the magic I remember as a kid is gone.  Breakfast cereals were a lot different when I was a boy.  The cereal companies employed animators to produce a constant slew of adventurous cartoons in commercial form.  They also commissioned toy companies to make the great in-box prizes and toys that so many of us remember from our youth.  In television commercials and comic books, cereal mascots took on a life all their own.

Thankfully.. companies are catching onto consumers fondness for the way things used to be, and there are more hopping on the retro packaging bandwagon everyday!  Hopefully General Mills will include Cookie Crisp into their ever changing limited edition lineup of throwback packaging.  Maybe they just need a little feedback to encourage them to do so?  Below is a link to bug err.. encourage General Mills to bring back Jarvis the Wizard.

NOTE: on the subject pull down box choose Promotion issue

Heck.. while I'm at their site putting in my monthly vote for a Jarvis revival, I may even ask them to bring back Vanilla flavored Cookie Crisp as well!

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